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Tag Archives: Social Media Marketing
Social media is here to stay, there is no doubt about it.
Most of the time representatives are having a hard time getting the upper management involved, and explaining how social media ROI works seems at times an impossible task.
Maybe we should take a step back and stop perceiving social media as the “end-all, be-all” solution, and start perceiving it as what it truly; a valuable tool and influence channel that should solidify all our combined efforts.
Getting your brand out there and promoting it, is the most important factor of incorporating social media into your business strategy.
You simply have to be “there”.
Social media allows brands and organizations to tell their side of the story and build their presence online. Users can take a peek behind the scenes and glance at the process’s or check out the company culture before applying for a job.
Posting detailed information about the hiring process is one of many great features of social media, candidates will know exactly what to expect and will be able to decide if they even want to begin the hiring process – time gained for both parties involved.
The dreaded social media ROI.
Obtaining accurate social media ROI might be an impossible task, especially when you want to examine how many people you hired thanks to Facebook or Twitter, or how many of the active user base on your corresponding profiles are loyal customers.
Instead we should be looking at the tremendous value social media provides in brand and reputation building.
And how does your brand look online, is it a thriving online community or a ghost town?
The multichannel approach despite its many upsides and customer centric features has left the contact centre industry in a mess, and managers and supervisors are in dire need of a solution that will help them streamline the management process – its name is workload management.
It provides the right facilities, at the right time while managing the workload but is not a work-flow driver, just a smart overlay that unifies and solidifies all the channels that are used by customer service to create the customer journey.
Having your work-flow systems like BPM and CRM unified with all communications channels (social media, email, fax, web forms and forums and many more) is a great asset it today customer service industry.
Aligning all the crucial parts of your business has never been easier!
Pinterest has been popular for quite a while, but recently social media experts have been repeating the sentence “If your brand isn’t on Pinterest, you’re getting left behind” like it’s their mantra – while OpsTalent does understand the hype, simply jumping in because it’s the latest “fad” won’t cut it, especially in the B2B field.
So what are the biggest mistakes, the ones that keep your company from benefitting from Pinterest as much as it could?
Come up with a valid strategy.
Obvious, but some managers believe that “We have to be on Pinterest because everyone else is!” is a valid game plan.
First and foremost, knowing your keywords and skillfully using them in your profiles, pins and boards is essential.
Simply jumping into the fray won’t cut it, put some though into figuring out what categories potential customers might be interested in.
Original and interesting content.
The niche on which Pinterest operates is fairly well known, it’s image driven, it’s essential to provide content that will stand its own ground against professional landscape photos or cute cat pictures.
Since the medium of choice is image, you simply can’t afford to be cheap about it. Invest, images and design are the main factors on which users, and later on potential customers will notice your pins.
Even rich in text and data infographics shouldn’t be just re-skins, be creative and if you can’t, hire someone that will do it for you.
Being overly corporate.
Nothing screams boring from a mile away, as being overly corporate. We understand legal worries that might be going through most managers heads, but you simply won’t earn any re-pins if you choose to post your catalogue images only.
A small disclaimer inside your bio, should state that you don’t endorse any images, but you simply share what you find interesting.
Choose a representative that gets your brand.
Most of the time when it comes to social media (Pinerest being the main culprit since it’s relatively new) companies choose to hire fresh college graduates, or people from the Y generation since they “Get it”.
Although, younger people are more attached to social media than their older colleagues, they often don’t understand your brand.
If you want to avoid any potential “shenanigans” when hiring someone new, appoint his “on-site” guardian; someone that will explain the brand to him, what tone should the “message” contain.
Don’t forget about your audience.
Forgetting about your audience is a cardinal sin, while pinning whatever you find interesting or posting content that represents your brand it’s easy to forget about your target customer base.
Pay close attention what people like, what type of content gets re-pinned the most and then post more of it.
Set up multiple boards, each aimed at a specific audience, interact and respond to their questions.
Basically, be social.
Follow your competition.
Learn from your competitors mistakes, and success’s.
You can’t afford to ignore the actions of other companies in your field, see what they are doing, data-mine their pins for good ideas, and furthermost see what concepts work for them and what don’t.
But don’t just mindlessly copy their ideas, look at the broader picture.
Find the reason, be it failure or success – fix it, improve it. Collect, research and implement.
Have you made any of these mistakes? Let us know in the comments bellow!
Outsourcing social media management is a risky step , although if you dig deep enough you’ll find that at this time more companies are opting for it. Blog entries, Facebook status updates and the daily dose of tweets, not to mention monitoring and scouring the channels for customer insight, complaints and fixing any issues that arise is a full-time job.
That is the main reason why enterprises are outsourcing their social media to experts.
If you are already outsourcing social media, or considering doing so please remember about these basic “do’s & don’ts”.
Ask for references.
Make sure that the expert has a clean and solid track record, with more than a handful of satisfied clients. The internet makes it easy for some individuals to “con-artist” their way into a self proclaimed “guru” status, ask if you can contact some of his former clients and transparent content creation history.
Stick to the plan.
Can stress this enough, plan for the future, start small with 3-4 goals no more, if the need arises do some minor adjustments. Upon reaching the goals, reassess and expand. Make your social media strategy scalable.
Demand one from your content creator, it will prove to be a valuable asset. The editorial calendar will serve as a “attack plan” and will help you when optimizing content release times. Leave room for changed, do not make it set in stone. Adjust accordingly, notice the changing trends, hash tags etc.
This one is quite obvious, keep an eye out for editorial errors and typos, but don’t focus entirely on those. Make sure that the content is relevant, accurate and expressed in a style you envision your product/service in. If the content is open to misinterpretation in can and will lead into major rep-recursions – you know your business inside out, sometimes “take the wheel”. Continue proof reading until you are comfortable with the style and quality of the content.
Provide key messages and talking points.
Base them on the companies long and short-term goals, make the third party content creator aware of your CRM strategy. Keep them in the loop.
Mitigate the possibility of a potential “hostage” situation.
Create your own social media accounts, each with a unique user name and password so that you’re never locked out from your own accounts. Remain in control of your Facebook page, Twitter account and company blog at all times. Plan for the worst case scenario if you run into disagreement with your social media management provider.
Remember about analytics.
You can’t manage a social media campaign without appropriate metrics. Having detailed insight and statistics at your disposal is crucial, these will help you when making content decisions and will be a tremendous asset when evaluating your campaigns effect.