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Perhaps we are trying to measure the wrong things.

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Perhaps we are trying to measure the wrong things.

Social media is here to stay, there is no doubt about it.

Most of the time representatives are having a hard time getting the upper management involved, and explaining how social media ROI works seems at times an impossible task.

Maybe we should take a step back and stop perceiving social media as the “end-all, be-all” solution, and start perceiving it as what it truly; a valuable tool and influence channel that should solidify all our combined efforts.

Getting your brand out there and promoting it, is the most important factor of incorporating social media into your business strategy.

You simply have to be “there”.

Social media allows brands and organizations to tell their side of the story and build theirĀ  presence online. Users can take a peek behind the scenes and glance at the process’s or check out the company culture before applying for a job.

Posting detailed information about the hiring process is one of many great features of social media, candidates will know exactly what to expect and will be able to decide if they even want to begin the hiring process – time gained for both parties involved.

The dreaded social media ROI.

Obtaining accurate social media ROI might be an impossible task, especially when you want to examine how many people you hired thanks to Facebook or Twitter, or how many of the active user base on your corresponding profiles are loyal customers.

Instead we should be looking at the tremendous value social media provides in brand and reputation building.

And how does your brand look online, is it a thriving online community or a ghost town?